What return on investment can I expect?

Let's talk about ROI.

First and foremost, if you're under financial pressure and you're looking for a quick fix solution to "turn on" results, you may want to readjust expectations. I've worked with clients who have seen their work manifest very quickly, but it's usually because there was some small adjustment needed to something they were doing already. Not everyone I work with has those "one degree off" opportunities waiting to be unblocked.

Let's instead assume your ROI will come about as a result of implementing a 12-Month plan, and assuming you put in the work and implement everything required in a timely and structured fashion (which is just as important as what we bring to the table), then your return on investment is about two things:

  • Fast tracking your progress and saving time, money and opportunity cost by leveraging what's already been done, and
  • Implementing certain projects within the program to increase revenue or profit, improve efficiency and any number of ROI outcomes,

Consider it like this.

If you were working with a consultant like this 1:1, it could take years of work together to cover this much content and possibly an investment in the tens of thousands of dollars. You'd have to spend hours in meetings listening to them outline the concepts, instead of diving into the WHY, WHAT & HOW so you can focus down on how to make it work for you.

*By the way, the reason I can say this with a degree of confidence is that this is the way In used to work with clients, until I worked out if was in no ones best interests.

If you got yourself a a 6-figure Practice Manager to build from scratch, whilst there are some great Practice Managers out there, you'd be betting on this person bringing the know-how with them, the experience and being able to confidently predict that this person's efforts will generate a return that is at least three times the investment in their salary (ie. $300k - $400k for every 12 months they work at it).

**If your plan is to invest the time doing it yourself **, the problem is what seems like the cheap is actually a $300 hour opportunity cost, which has you pulled away from the activities you should be focused on to try and work out the "how" that we've already worked out and invested time and money to learn, test, refine, optimise and share.

On the flipside, all of this work we've done means there are a wide range of projects that can be implemented within the program to generate clear measurable outcomes, like:

  • Conduct a pricing transition and, assuming like many firms you have a portion of your clients that are sub-profitable, lift your profit by 15%+ in 12 months from now with no additional increase in time or costs,
  • Free up two or more days of your time from admin and other low value tasks, through delegation, systemisation and tech.
  • Double your leadflow and the quality of those leads, whilst also increasing your conversion rate and reducing turnaround times. This little combination of four metrics is what we call the awesome foursome, which can double the profit outcome at the other end.
  • Improve your ongoing service proposition and delivery, upgrade your Review experience and remove any concerns about client attrition, increase referrals and make any fee increase conversations a non-starter.
  • Systemise 50% or more of your business processes, creating a training manual along the way that makes future hiring a process that doesn't require you to re-train and gets new staff up to speed in half the time.

That's just four examples of many opportunities, but you get the point.

In terms of the cost, there will be cheaper programs out there, and more than a few free facebook communities full of people, many of them other advice professionals, more than willing to give you their take on what you should do to grow your business or solve your latest problem. Some may give good advice, some may give advice that worked for them but isn't right for you, and a lot of it will be the shared opinions of others who haven't done it and are just sharing third party information they've read somewhere;

The programs we've developed and the way they're designed in done so by design - including the invesment required - and for good reason

How many times have you hoarded free downloads or PD Day notes that you took and done nothing with it? The simple reason comes courtesy of 18th century economist Adam Smith. It's called the Paradox of Value.

"That obtained with little toil or struggle has no value"

This is not about information or templates or tools or yet more nice ideas. This about applying well-designed action plans and tools with intention, knowing it has value, that you've paid for it and you NEED to put it to work to make it pay.

If you do (and the way it's designed support this), what would you need to achieve your ROI?

  • 1 new client? 2? 3?
  • What's 2 free days in your week worth over a year at $300 an hour?
  • What could you achieve with that extra time? See more new clients? Get on the front foot with your marketing? Set up new partnerships to create new quality leadflow? Work more deeply with existing clients? Spend more time training your team so they could take on more of your tasks?
  • If you could spend two extra weeks a year with your family and still grow, what would that be worth?

...and that's before we've even talked about the fact that what you implement should continue to compound long after our time working together is done.

So, in summary, what ROI can you expect?

  • The direct outcomes as a result of the changes you make by implementing new practices
  • Not waste time trying to work it out forn yourself
  • Not waste money overspending on the solution
  • The ability to see the results from your work exceed what you've paid
  • See what you implement continue to provide ROI well into the future.

For those who motivated and willing to implement, realising ROI should not be something you worry about.

Last updated on 30th May 2020 by ROI

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