Can I get my Licensee to part fund my membership?

In most cases, I don't agree to any third party funding of participation in programs, for a couple of very specific reasons.

The first is because that's not where we're headed as an industry. There once was a time when practice management was provided by Licensees, but the rationale for doing so - or more specifically the ROI - isn't there any more. Simply speaking, investing $10k to help a practice lift profit by $100k might have made sense when your Licensee also owned a stake in the products sold, but not so much when the revenue is solely from Licensee fees. As such, the mindset or expectation that a Licensee will pay for business coaching is something that doesn't really belong in the current world of advice or the program. The people who are in the room are there as entrepreneurs investing in themselves, their team and their business, rather as quasi-employees having it funded for them.

The second is simply that a while ago I made the decision to walk in the footsteps of Silicon Valley startup thinking and make the sole focus of the programs we've built the end user; advice professionals. We delibrately avoided having to create things for any other reason, though we're happy to work with Licensee and institutions if they'd like to leverage our content as it is. When a third party is paying the bill, it violates the nature of that relationship. In essence, the client no longer becomes the "client", and legally the person paying the bill is the person we have a contract with.

It's just the wrong mindset, and the wrong relationship, so we don't do it.